Friday, July 18, 2014

The second of our three point series  - its good to step back occasionally and look in different light at what we do from a business perspective – this second question is really good to re-fresh your perspective if you have been selling something for a long time or equally if you are just going into the market from beta trials. Think about your own answers - it may change how you do business

Thursday, July 17, 2014

The point of this blog series is literally to generate thoughts on the following questions – the answers to the questions seem obvious until you really think! Think about your own answers - it may change how you do business

Friday, June 13, 2014

We went live this week with our first campaign for Aptamer specialists Base Pair Biotechnollgies A Us based compay they specialise in custom and  catalog aptamer suppy. What are Aptamers - well visit their website or our mailer and learn more 

Thursday, May 22, 2014

Our Latest SalesDirected Marketung campaign advetrsiing PerkinElmer's Biotherapeutics Seminar Series - venues in Germany, UK and France - take a look at the text version of the flyer or just sign up

Thursday, May 1, 2014

What is targeted mail marketing?  For me it is the sending an email type piece of marketing out to a purchased list of people in your particular business area target audience promoting your product or company. In every sector there are providers of lists of industry names, the access to which can be purchased – the names for a given sector are always specific but apart from that the offering and process is the same. The client provides a “mailer” about the products or services of their company to a third party who is the keeper of the list.

Wednesday, April 30, 2014

We would like to suggest that the best, most memorable, marketing slogans  are powerful due to an association numerologically (maybe even neurologically) with the number 3! Its only our opinion, its not out of a marketing book, read this and see what you think.

Examples straight away to explain what we mean

Tuesday, April 1, 2014

Manchester, United Kingdom April 2014: Euroscitech announces the launch of its new website ( developed by brand and website design specialists The Pleasure based in Manchester , UK. The Euroscitech division completes the trio of operating units that are PosiChoice Ltd; a values system that stands for integrity and positive attitude underpinning profitable and sustained business success.

Tuesday, April 1, 2014

Our sales directed marketing mailer for March was in the topic area of Biomarker research for Swiss technology company Biognosys ( To view this mailer then click on the link below. Biognosys offer services and products for aiding biomarker method development and impressively can create methods for 100 target proteins in only 3 months – significantly decreasing the standard method development timeframe.


Monday, March 31, 2014

If I had to define my core skills then, modesty aside, they are many.  However, until recently, marketing would have been exceedingly low in the pecking order, if it was there at all. To be honest there was a time when I really wasn’t at all sure what marketing was but then I landed a job in sales and marketing and I remember asking my PA what on earth marketing was all about. She replied “oh that’s OK I know that – my dad was a shopkeeper and he always said that marketing is about displaying the stuff you want to sell to its best advantage”.

Sunday, March 30, 2014

Traditionally the be all and end all for companies has been to have a website to enable customers to find out about them and their products. This is great for customers who already know you exist but what about those who do not? Social Media benefits your business by being a channel driving traffic to your website and by allowing your customers to find and interact with you by their choice.