Tuesday, April 1, 2014

Our sales directed marketing mailer for March was in the topic area of Biomarker research for Swiss technology company Biognosys ( To view this mailer then click on the link below. Biognosys offer services and products for aiding biomarker method development and impressively can create methods for 100 target proteins in only 3 months – significantly decreasing the standard method development timeframe.


Monday, March 31, 2014

If I had to define my core skills then, modesty aside, they are many.  However, until recently, marketing would have been exceedingly low in the pecking order, if it was there at all. To be honest there was a time when I really wasn’t at all sure what marketing was but then I landed a job in sales and marketing and I remember asking my PA what on earth marketing was all about. She replied “oh that’s OK I know that – my dad was a shopkeeper and he always said that marketing is about displaying the stuff you want to sell to its best advantage”.

Sunday, March 30, 2014

Traditionally the be all and end all for companies has been to have a website to enable customers to find out about them and their products. This is great for customers who already know you exist but what about those who do not? Social Media benefits your business by being a channel driving traffic to your website and by allowing your customers to find and interact with you by their choice.